Building the Best Possible E-Commerce Business
The world of e-commerce is growing every day and many people are tempted to start an e-commerce business. There are many wonderful advantages to running an e-commerce business, including being open all the time and being available to everyone around the world, but one of the biggest disadvantages is having to learn how to market your business. e-commerce is a new and challenging field for those that are hoping to make their e-commerce business successful, but if you follow the right tips, then you will be able to market your e-commerce business well.
Search Engine Optimization
One of the most important things to remember when you are running a e-commerce business is to work constantly towards search engine optimization. Be sure to read up on the latest search engine optimization trends and also be sure to make the most popular keywords are on your site. This will make your e-commerce site easy to find for those that are looking for it.
Optimizing your site
When people arrive on your e-commerce site, they expect to have an enjoyable and quick experience. This cannot happen if your site is filled with needless features that cause your load times to be extremely high. If you want your e-commerce site to be successful, then you need to flip through your web page and make sure that your load times are extremely short. Make sure that your site is easy to use and is streamlined for your users’ enjoyment.
Making your site visible
One of the biggest keys to marketing is to make sure that your company is as visible as possible. People cannot visit your site if they do not know that your site exists. Making yourself visible to your customers requires several important steps. One of the first steps you need to take is make sure that you know what demographics you are aiming for. Are you looking for a young and urban audience, or are you looking for an older group of people. Consider who your product might appeal to. Once you have taken time to think about who your target audience is, you can begin to set up your marketing to bring your audience is. You can buy ad space on sites that appeal to your target audience. For example, if you are trying to bring in young people, then you may buy ad space on news outlet sites that are aiming to bring in young people on a consistent basis.
Reviews of your site are extremely important to the long term growth of your company. Many customers trust online reviews as much as they trust word of mouth(Which at one time was the most powerful force in marketing). Because online reviews contain such power, it is absolutely critical that your e-commerce business continue having good reviews. You should also have a plan in place to handle bad reviews. This may require your company admitting that you were in the wrong and compensating people for their poor experience. Maintaining your online reputation is absolutely critical to the success of your e-commerce business.
Keeping things simple
When one launches an e-commerce site, it can be extremely tempting to want to massively expand your business. Entrepreneurs have a tendency to become extremely ambitious and that ambitious can harm you. It is extremely important, when you are building your e-commerce business, to keep things as simple as possible. Filling your site with complicated advertisements and specials can push customers away, more often than it will pull customers in. Try to set up the most simple user interface possible for your site and you should also keep your marketing strategy as simple as possible. While you definitely need to have some kind of marketing strategy, that strategy needs to be as direct as possible. Know your audience and have a few areas that you are trying to reach them in. Make sure to keep things as simple as possible as you rule out your marketing strategy.
Social media strategies
Social media is an extremely important part of any marketing strategy, and it definitely should become part of your e-commerce business strategy. Establishing a social media strategy is absolutely critical to your future success as a business person, but you need to know how to post items on your social media site. One of the best concepts for those that are developing their social media strategy is the 80/20 rule. The 80/20 rule states that you need to have 80% of the posts on your social media be related to the industry as a whole, while the other 20% of the posts can be related to your business. By following this rule, you will ensure that those that follow your posts will be looking forward to reading what you have to say and will not filter out your posts as noise.
Five years ago, almost everyone accessed the internet via their computer, but today, most people are using their mobile devices for the majority of their internet use. If your e-commerce business is going to be successful, then you must make the mobile experience as seamless as possible. Be sure to optimize your business for mobile devices.
Marketing your business can be an arduous task, but if you follow the right advice, then you should be able to make your business successful.
From the Author:
Credit for this small business article goes to Neches FCU, Port Neches, TX. Neches FCU is one of the top Texas credit unions and has an awesome team of professionals ready to deliver service our members. When their doors open at any of the nine service centers, our mission of “Ultimate Member Satisfaction” becomes the driving force for every representative. They are known for a personal, dynamic and fast-paced work environment, providing a memorable service experience, and where clients are known by name. Neches Federal Credit Union has approx. $438 Million in assets with over 45,000 members. Neches FCU is considered by members and the business community as one of the top credit unions in Texas and an actively involved partner, helping our Family, Friends and Community!