Building the Optimal E-commerce Business for Your Idea

Building the Best Possible E-Commerce Business

 

E-commerce business

E-commerce business

The world of e-commerce is growing every day and many people are tempted to start an e-commerce business. There are many wonderful advantages to running an e-commerce business, including being open all the time and being available to everyone around the world, but one of the biggest disadvantages is having to learn how to market your business. e-commerce is a new and challenging field for those that are hoping to make their e-commerce business successful, but if you follow the right tips, then you will be able to market your e-commerce business well.

 

Search Engine Optimization

Search Engine Optimization

Search Engine Optimization

One of the most important things to remember when you are running a e-commerce business is to work constantly towards search engine optimization. Be sure to read up on the latest search engine optimization trends and also be sure to make the most popular keywords are on your site. This will make your e-commerce site easy to find for those that are looking for it.

Optimizing your site

When people arrive on your e-commerce site, they expect to have an enjoyable and quick experience. This cannot happen if your site is filled with needless features that cause your load times to be extremely high. If you want your e-commerce site to be successful, then you need to flip through your web page and make sure that your load times are extremely short. Make sure that your site is easy to use and is streamlined for your users’ enjoyment.

 

Rank your website on Google

Rank your website on Google

Making your site visible

One of the biggest keys to marketing is to make sure that your company is as visible as possible. People cannot visit your site if they do not know that your site exists. Making yourself visible to your customers requires several important steps. One of the first steps you need to take is make sure that you know what demographics you are aiming for. Are you looking for a young and urban audience, or are you looking for an older group of people. Consider who your product might appeal to. Once you have taken time to think about who your target audience is, you can begin to set up your marketing to bring your audience is. You can buy ad space on sites that appeal to your target audience. For example, if you are trying to bring in young people, then you may buy ad space on news outlet sites that are aiming to bring in young people on a consistent basis.

Handling reviews

Reviews of your site are extremely important to the long term growth of your company. Many customers trust online reviews as much as they trust word of mouth(Which at one time was the most powerful force in marketing). Because online reviews contain such power, it is absolutely critical that your e-commerce business continue having good reviews. You should also have a plan in place to handle bad reviews. This may require your company admitting that you were in the wrong and compensating people for their poor experience. Maintaining your online reputation is absolutely critical to the success of your e-commerce business.

 

Keep it simple

Keep it simple

Keeping things simple

When one launches an e-commerce site, it can be extremely tempting to want to massively expand your business. Entrepreneurs have a tendency to become extremely ambitious and that ambitious can harm you. It is extremely important, when you are building your e-commerce business, to keep things as simple as possible. Filling your site with complicated advertisements and specials can push customers away, more often than it will pull customers in. Try to set up the most simple user interface possible for your site and you should also keep your marketing strategy as simple as possible. While you definitely need to have some kind of marketing strategy, that strategy needs to be as direct as possible. Know your audience and have a few areas that you are trying to reach them in. Make sure to keep things as simple as possible as you rule out your marketing strategy.

 

Social media strategy

Social media strategy

Social media strategies

Social media is an extremely important part of any marketing strategy, and it definitely should become part of your e-commerce business strategy. Establishing a social media strategy is absolutely critical to your future success as a business person, but you need to know how to post items on your social media site. One of the best concepts for those that are developing their social media strategy is the 80/20 rule. The 80/20 rule states that you need to have 80% of the posts on your social media be related to the industry as a whole, while the other 20% of the posts can be related to your business. By following this rule, you will ensure that those that follow your posts will be looking forward to reading what you have to say and will not filter out your posts as noise.

 

Mobile search engine marketing

Mobile search engine marketing

Mobile

Five years ago, almost everyone accessed the internet via their computer, but today, most people are using their mobile devices for the majority of their internet use. If your e-commerce business is going to be successful, then you must make the mobile experience as seamless as possible. Be sure to optimize your business for mobile devices.
Marketing your business can be an arduous task, but if you follow the right advice, then you should be able to make your business successful.

From the Author:

Hi and thanks for taking a look at my article. I enjoy writing about local business and management matters. I’m an entrepreneur basically, and appreciate people who aspire to grow companies and contribute to the country’s economy.

One resource which I typically suggest to any business or business owner I talk to is Tracksmart.com.

Their software system really helps companies of any size manage their human capital much more successfully. Whether you’re searching for increased time and attendance tracking, more manageable employee scheduling or live web-based staff clocking in and out, this system is a must for any firm.

The service is an industry pioneer, and boasts one of the best client service departments in terms of client reviews. You should certainly check them out.

Talk to you later!

Penalty Relief From the IRS for Overpayment of ACA Tax Credits

The IRS Provides Penalty Relief for Overpayment of ACA Tax Credits

ACA Tax Credits

ACA Tax Credits

 

A new bulletin from the Internal Revenue Service details what happens to taxpayers who were accidentally awarded too large of a tax credit from the premiums they paid on insurance policies purchased through the Affordable Care Act during the 2014 tax year. It does not allow households to avoid paying the relevant tax balance, but it does enable them to avoid paying any late fees on the part of their tax balance related to drawing more advance payment than they were entitled to use.

tax credits

tax credits

Outline

The bulletin is Notice 2015-09. If a taxpayer has a tax balance due as a direct result of matching up advances on their premium tax credit with the maximum amount of premium tax credit allowed for the 2014 tax year, they can get partial relief from the IRS. This relief takes the form of exemption from paying the penalty for the late payment of a tax balance and the penalty for underpayment of the estimated tax burden of an individual. The late fee is covered under Section 6651(a)(2) of the tax code, and the underpayment penalty is covered under Section 6654(a).

 

Healthcare premiums

Healthcare premiums

 

Motivation

2014 was the first tax year in which some American households could qualify for a special tax credit on their healthcare premiums, as long as they bought their plan through one of the state or federal health insurance exchanges. The taxpayers could opt to receive some of the tax credit in advance and have it applied directly to the premium. The amount of the tax credit is determined at the time taxpayers sign up for their insurance plans.

Payments

Payments

 

During tax season, taxpayers need to reconcile the amount of the advance payments they obtained with the maximum tax credit to which they were entitled. If their income and family size changed during the year, there could be a discrepancy, where the amount that the taxpayers obtained as advance payments exceeds the maximum amount of tax credit to which they were actually entitled for the 2014 tax year.

In this situation, the amount of the advance payment over the maximum for the year would become money owed to the federal government as tax. This amount would reduce the refund or increase the balance for the taxpayer.

Tax Relief

Tax Relief

Explanation

The IRS is allowing for special tax relief to help taxpayers avoid having to pay late fees on this unexpected extra tax bill or fees for having underestimated their withholding. This is because 2014 was the first year that required households to perform this reconciliation process for health care tax credits, so many were unprepared. The households in question need to be current on all other tax balances and need to report discrepancies to the IRS in a timely manner on their 2014 tax return forms.
The amount of time that a household has to file their taxes has not changed. The household still has the option to file for an extension on their taxes. For the purposes of being current with their balances, a household that has obtained an extension or is working on a payment plan is considered to be current.

Tax Deadline

Tax Deadline

Other Information

The deadline for filing taxes is April 15. Filing taxes after this date will result in interest fees being applied to the tax balance. This cannot be avoided, even with the new rule about the health care premium tax credit. The notice only applies to the late fees in Section 6651 or the underestimation fees in Section 6654.

To obtain the tax relief, the household needs to fill out special forms. For a Section 6651 penalty, the household will receive an automatic form letter from the IRS asking for payment of the overdue balance and the fee. The household should reply to the letter with a statement that says, “I am eligible for the relief granted under Notice 2015-9 because I received excess advance payment of the premium tax credit.” For a Section 6654 fee, the filing taxpayer needs to get a copy of Form 2210, check Box A in Part II, fill out the whole first page, and then send in the form and attach a letter with the above statement claiming relief.

Make Payment

Make Payment

This notice does not absolve households of the responsibility of paying back the excess advance payment of the tax credit. Instead, it gives them extra time to pay back the money by removing the biggest penalties and fees that they might face while they obtain the funds to pay the IRS. The household still needs to pay any other tax balances due, and these other balances are not subject to the relief outlined in the notice.

Hopefully, this post got you thinking about simplifying your practice. If you’re not already using electronic filing, you should. When you efile 1099 and W-2 forms, you’ll generally see results for clients faster than using paper documents.

Even if you’re just juggling a few clients as a side project, this tax season should be all about efficiency. If you’re spending lots of time printing and routing tax forms, you may want to follow my lead. I’ve been using eFile4Biz.com to file 1099 online, and using the free time to get clients, instead of printing and mailing forms all day. This service is an industry leader, and it connects to the major software brands used by tax and accounting pros. The video below will explain it all.

Visit our Twitter page and let us know what you though about this post.